B2B Marketing - Virtual CMO Mark Donnigan

By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the sp

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Understanding today’s B2B Buyer’s Journey is Key to Win in Marketing for B2B - Mark Donnigan Interview Virtual CMO

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other realities about modern-day B2B advertising and marketing. We go over exactly how the buying journey is currently totally fragmented and the manner in which community structure can assist marketing experts re

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